Adrian Costa
Adrian Costa is a modern fragrance collection inspired by the vibrant cultural mosaic of today’s world. Blending timeless heritage with a contemporary pulse, the brand captures the spirit of global influence through elevated storytelling and thoughtful craftsmanship.
Each fragrance is conceived as a sensory narrative, merging traditional perfumery with innovative design to create experiences that feel both familiar and new. From visual identity and packaging to digital touchpoints, every brand element works in harmony to build a cohesive, modern world that celebrates culture, creativity, and human connection. Adrian Costa stands as a reflection of modern identity—layered, expressive, and timeless.
Design Approach
The creative direction for Adrian Costa was centered on capturing the richness and complexity of modern identity, where culture, memory, and personal experience seamlessly intertwine. The goal was to move beyond surface aesthetics and build a brand world that feels multidimensional and deeply evocative.
Packaging became a primary storytelling medium—each component was treated as both a vessel for scent and a work of art. Through intentional use of texture, materiality, typography, and imagery, the designs reveal subtle details with every interaction, inviting consumers to engage on a sensory and emotional level.
The result is a layered and intimate visual language that bridges the gap between heritage and innovation. By weaving storytelling through every detail, the brand creates a sense of discovery and depth that mirrors the cultural influences that inspired it.
Design Objectives
The design objectives focused on shaping a distinctive, future-ready brand identity that honors its cultural inspirations while asserting a clear, modern point of view:
Differentiate While Staying Aligned
Establish a unique identity for Adrian Costa that can confidently stand apart, while remaining conceptually and strategically aligned with the TFO x Perfumania brand ethos.
Celebrate Heritage and Modernity
Translate a rich, narrative-driven vision into tangible design elements that reflect both timeless craftsmanship and contemporary sensibilities.
Balance Sophistication and Accessibility
Build a visual system that feels premium and inclusive, ensuring broad appeal without sacrificing depth or nuance.
Create a Scalable Brand Foundation
Design a cohesive framework that can evolve gracefully over time, supporting future product extensions, collaborations, and digital growth while maintaining a strong core identity.
Cultivate Emotional Resonance
Blend storytelling with refined craftsmanship to create a fragrance brand that doesn’t just capture attention, but fosters lasting cultural relevance and personal connection.
Credits: Photography — Evan Williams | Stylist — Heather Shirey | Industrial Design — Jeff Ras